Daniel Kjørberg Siraj outlines their approach to technology integration, categorizing it into two main areas:
- Back office and planning: He emphasized the importance of drawing inspiration and new ideas from startups and partners to increase efficiency in the planning process. This includes early development phases and core back-office functions.
- Construction sites and projects: A second focus is on applying new learnings and technologies directly on construction sites to improve productivity and sustainability, and ultimately to create better products for their customers.
Christoffer Hernæs highlights the critical aspect of speed, acknowledging that the construction industry isn't typically known for being an early adopter of technology. He stressed the importance of partnering with the wider ecosystem, including customers like OBOS, and challenging startups, to keep pace with technological development.
Key takeaways:
- Problem-driven innovation: Investments in startups are most successful when they address identified core business problems.
- Diverse areas of innovation: From climate adaptation and digital twins to operational efficiency and site safety.
- Measuring success professionally: Treat investments as financial endeavors demanding sound corporate governance.
- Addressing climate and sustainability: Data-driven insights are crucial for climate resilience and emission reductions.
- Pitfalls to avoid: Lack of scalability, misaligned growth ambitions, reluctance to say no, and insufficient focus on being a good, active owner.
Guests:
- Daniel Kjørberg Siraj, CEO of OBOS Group
- Christoffer Hernæs, Chief Digital Officer and Director of Skanska Digital with Skanska Norway
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Host:
John Ambrose